Well I have been wanting to do this post for so long and finally am getting a chance to get it wrote up as I think about it every time I am surfing. Text Ads – Love Them or Hate Them.
From what I see most everyone must hate them as they are the most unused source of advertising out there and to me one of the best. If you are not using text ad and hate them then maybe after I tell you why I love them – you will reconsider.
The first thing I have always heard from people the reason they don’t use them is that they don’t know what to put, they are not good at writing, they are more of a copy and paste person – well BINGO – let’s make it easy for you – pay attention the next time you are surfing and if you see something that catches your eye – copy and paste it to a notepad file like I do – people do this all the time they are call swipe files.
Google Swipe Files sometimes and you will find that some of the best advertisers and copywriters all have swipe files. You may run across a line that catches your eye copy and paste it for later use. I have got so I even listen to commercials on TV more and jot down things that I think I will be able to use.
Now once you have your swipe file – now it’s time to take advantage of the BEST (JMO) and most unused advertising out there and here are some of my reasons. Text links are hardly ever used – there is not much competition – you link will get seen. AND people do click on them as I have been tracking and I have to say my text links brings me just as many referrals as my other forms of advertising.
Now most site owners are not going to like me saying this but they are practically giving you your BEST advertising on a silver platter. In the TE’s do you see in most of the prizes that you win it’s FREE text impressions and not just a few either. AND have you paid attention that for one credit – you sites gets seen ONE time and competes with how many other sites for that view. Yea, think about it now.
The next time you login, pay attention and you will see what I am saying. One credit can get you anywhere from 5 – 40 views. So think about this you have people surfing and I have Why Zaney Clicks? as a text link – do YOU know how many times that is going to pop up for people to see – oh I know what you are thinking – people don’t look at them anyway.
You are wrong – test it for yourself. I am always testing that is why you see me changing and making new splash pages, new colors, new graphics, new banners, new text links. This is what you have to do and you will find that people do click text ads and that you will get referrals from them.
The other place that they are given out freely and under used is TAE (text ad sites) and I know what you are thinking already – I can’t afford to buy points to get my stuff to show. You don’t have to 99% of the time you can post text links/ads for free and what makes this so good is that they not only click your link for points – you are keeping what your are promoting in front of them.
Thomas Smith wrote a guide called Successful Advertising in 1885. The saying he used is still being used today.
The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eighth time, they start to think, “Here’s that confounded ad again.”
The ninth time, they start to wonder if they’re missing out on something.
The tenth time, they ask their friends and neighbors if they’ve tried it.
The eleventh time, they wonder how the company is paying for all these ads.
The twelfth time, they start to think that it must be a good product.
The thirteenth time, they start to feel the product has value.
The fourteenth time, they start to remember wanting a product exactly like this for a long time.
The fifteenth time, they start to yearn for it because they can’t afford to buy it.
The sixteenth time, they accept the fact that they will buy it sometime in the future.
The seventeenth time, they make a note to buy the product.
The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
The nineteenth time, they count their money very carefully.
The twentieth time prospects see the ad, they buy what is offering.
DID YOU SEE THIS – 20 times – so you tell me where are your going to get your site, product, whatever you are promoting seen. Now I’m tell you to try this because what will happen is that it takes them what 5 times before they read it – well that 5th time they read it well I want them down to that seventh, eight, ninth time seeing it when my ad shows up in rotation – WHY they are more likely going to click on it because you already have them interested and they are thinking I might be missing something.
Ok I could go on and on here but I think you get the idea – so lets get out there and test some text ads – let me know if you love them or hate them
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