Monthly Archives: August 2017

What Happened to Creativity?

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This popped into my head today as I was going through my emails and thought it would make a great blog post – What Happened to Creativity?

First, for all of you that don’t remember what the word means,  “creativity” is the use of the imagination or original idea – now did you see the word Original.? THAT means created directly and personally by a particular artist; not a copy or imitation.

Now I don’t know about you but I DO NOT even open emails with these headlines:

Claim Your Login Spotlight Reward
Cross Promo with XYZ Site
Our Surf Timers Have Been Lowered
2 Day Credit Special

Usually, these are default headliners and I feel owners are just being lazy and keep sending out.  Now think about it – You have to pay money for that spot in the Spotlight Logins. Do you really think that sending out all these emails with the same old headline are going to get members excited about logging in and taking a look at your ad?

Now I don’t know about you but I believe, if you are going to run a business, you would want to stick out… be different… AND give members a REAL reason to login to your site… hence this blog post!!

I think I’m on a roll here… there other headlines that don’t get opened are the ones that sound too good to be true or are full of spam words.  You can Google to find out about this OR this blog post that I found very interesting…

438 Spam Trigger Words to Avoid And Why Context Matters More

So I’m going to ask once more… What Happened to Creativity? I am hoping that bringing this to YOUR attention will spark some creativity.  I’m looking forward to opening up my emails and see some of this YOUR creativity.

Oh and while you have your creativity on a roll – the same can be applied to TEXT ads – give the people a REASON to click that ad, click your email.

Yeahhhhhhhh I see that mind going – Zaney Clicks needs some text ads – so let me see what you can create!!

 

Square Banners 101

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After spending hours of cleaning up the Square Banners, I thought this would make a great blog post Square Banners 101.  In this post I’m going to show you how many people waste impressions and in some sites waste, piles of money as you have to buy the square banner impressions.

If you are not sure what a square banner is, it is just that… square.. and it measures 125X125 pixels. Most sites will have these for you to use in the Affiliate Toolbox. If the site does not offer this, contact the site owner and tell them what you need or just make your own.

 

Now many of you are trying to put a 468×60 in where the 125×125 square banner goes.  When you do this, people can’t read your banner… thus wasting impressions and money – here are some examples

 

 

 

 

Also Photobucket has changed its terms… people who were using Photobucket to store their images… can no longer use Photobucket for free 3rd party hosting. Photobucket defines 3rd party hosting as the action of embedding an image or photo onto another website.  So basically what they want you to do is pay a monthly fee now to host your images and anyone that has not paid you will see an image like this

Image result for photobucket 3rd party hosting

Now if are experiencing this – there are a few things you can do and that is sign up to the monthly upgrade at Photobucket.  The other thing is that you can go to your Photobucket account and save the images to your computer and then upload them to your own domain’s site.  A third option is to get a cheap domain and get a $2 yearly hosting package from some hosting (Maderite does this) and store all the photos there and use your own link for these banners… I suggest that people buy their name domain… twofold purpose and hang the jpgs and gifs and pngs there and if you upload the graphics to the root of the domain… it is simple…. domain.com/graphicname.jpg

One more thing that you should pay watch when designing your own banners are the colors – a dark text on dark background is very hard to read… also just using different colors won’t work for people who might be color-blind… saturation is also important…

AND I remember when I first started I thought that the flashing was eye catching until  I got a ticket from a member letting me know that every time she saw my ad – it gave her a migraine. (also can trigger epileptic seizures)

So keep in mind when you are designing… just because you CAN get fancy… most of the time you will find the K.I.S.S rule applies.