Cheap Site Critique

My GranddaughterAs most of you know, I have been babysitting my granddaughter this week and it’s really been interesting our subjects of conversations and let me tell you if you would like a cheap site critique – try your kids and grandkids.

It’s actually been amazing as she has gone thru the sites this week and I was showing her different things as she like grandma’s touch screen – but it sure brought some simple things that I take for granted  – well……………let’s say opened my eyes.

I’m not going thru all my notes that I made but I did want to share some of her insight in looking at different TE’s as she helped me match the icons while surfing – like I said she thought the touch screen was cool and told Grandma to get with the times why you still using a mouse – this is so much faster.

While surfing we were watching for people promoting Zaney Clicks and she was quick at spotting the banners and text links – examples was It’s the Cat’s Meow was one and I would have just kept going and she said there is a Zaney one Grandma – I clicked on it and sure enough – so asked her how did you know that.  She goes Grandma everyone knows that you like cats so it had cats in the text link – had to be yours.

Another lesson, sometimes we get busy branding ourselves with our names that we don’t even see that we also have been branding our sites with images – and the light bulb went on again – well do you know – she goes why don’t you add text links about cats – like Meow, Meow, Meow – well trying to hide the red face I just got a piece of paper and started taking notes.

So I then asked her what was her favorite thing on the sites and she picked the banners and again I asked her why – well they are faster to read – they are always up in the corner and that corner catches my eye before the rest of the page.  Interesting huh??????  I sure thought so.

Then she said I don’t like the flashy ones that makes my eyes bounce too much – I like the nice color ones – bright colors and easy to read – it’s easy to know what the banner is about instead of trying to read all that fine print – so again Grandma is taking more notes and going to go look at her banners.

Then she goes Grandma how come your site is not green??????  That is your favorite color and I thought the idea was to let people get to know you hummmmmm  – she got me again……..wow – so guess I will have to maybe work on looking at that little closer.

Get this one – Grandma how come you aren’t looking at your pages and site with your picture you have on here – it’s looking off the screen – again turning 8 shades of red hmmm well duh Grandma why did you do that – that is simple one to fix.

Well folks this is just a few of the LONG list of things that I got from my Cheap Site Critique.  All it cost me was my time and let her use my touch screen – and now I’m a cool Grandma as she had to go tell her friends at school.

One other thing before I go and got to share this as it’s so funny.  Grandma this is what you do for work, click matching icons, view others pages, play hangman (which she won them all), chat in these rooms and on Skype – wow Grandma I can see why you have become a hermit and we don’t see you – this is an awesome “job”.  Hehehehehe

Text Ads – Love Them or Hate Them

textWell I have been wanting to do this post for so long and finally am getting a chance to get it wrote up as I think about it every time I am surfing.  Text Ads – Love Them or Hate Them.

From what I see most everyone must hate them as they are the most unused source of advertising out there and to me one of the best.  If you are not using text ad and hate them then maybe after I tell you why I love them – you will reconsider.

The first thing I have always heard from people the reason they don’t use them is that they don’t know what to put, they are not good at writing, they are more of a copy and paste person – well BINGO – let’s make it easy for you – pay attention the next time you are surfing and if you see something that catches your eye – copy and paste it to a notepad file like I do – people do this all the time they are call swipe files.

Google Swipe Files sometimes and you will find that some of the best advertisers and copywriters all have swipe files.  You may run across a line that catches your eye copy and paste it for later use.  I have got so I even listen to commercials on TV more and jot down things that I think I will be able to use.

Now once you have your swipe file – now it’s time to take advantage of the BEST (JMO) and most unused advertising out there and here are some of my reasons.  Text links are hardly ever used – there is not much competition – you link will get seen.   AND people do click on them as I have been tracking and I have to say my text links brings me just as many referrals as my other forms of advertising.

Now most site owners are not going to like me saying this but they are practically giving you your BEST advertising on a silver platter.  In the TE’s do you see in most of the prizes that you win it’s FREE text impressions and not just a few either.  AND have you paid attention that for one credit – you sites gets seen ONE time and competes with how many other sites for that view.   Yea, think about it now.

The next time you login, pay attention and you will see what I am saying.  One credit can get you anywhere  from 5 – 40 views.  So think about this you have people surfing and I have Why Zaney Clicks? as a text link – do YOU know how many times that is going to pop up for people to see – oh I know what you are thinking – people don’t look at them anyway.

You are wrong – test it for yourself.  I am always testing that is why you see me changing and making new splash pages, new colors, new graphics, new banners, new text links.  This is what you have to do and you will find that people do click text ads and that you will get referrals from them.

The other place that they are given out freely and under used is TAE (text ad sites)  and I know what you are thinking already – I can’t afford to buy points to get my stuff to show.  You don’t have to 99% of the time you can post text links/ads for free and what makes this so good is that they not only click your link for points – you are keeping what your are promoting in front of them.

Thomas Smith wrote a guide called Successful Advertising in 1885.[6] The saying he used is still being used today.

The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eighth time, they start to think, “Here’s that confounded ad again.”
The ninth time, they start to wonder if they’re missing out on something.
The tenth time, they ask their friends and neighbors if they’ve tried it.
The eleventh time, they wonder how the company is paying for all these ads.
The twelfth time, they start to think that it must be a good product.
The thirteenth time, they start to feel the product has value.
The fourteenth time, they start to remember wanting a product exactly like this for a long time.
The fifteenth time, they start to yearn for it because they can’t afford to buy it.
The sixteenth time, they accept the fact that they will buy it sometime in the future.
The seventeenth time, they make a note to buy the product.
The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
The nineteenth time, they count their money very carefully.
The twentieth time prospects see the ad, they buy what is offering.

DID YOU SEE THIS – 20 times – so you tell me where are your going to get your site, product, whatever you are promoting seen.  Now I’m tell you to try this because what will happen is that it takes them what 5 times before they read it – well that 5th time they read it well I want them down to that seventh, eight, ninth time seeing it when my ad shows up in rotation – WHY they are more likely going to click on it because you already have them interested and they are thinking I might be missing something.

Ok I could go on and on here but I think you get the idea – so lets get out there and test some text ads – let me know if you love them or hate them

Here is a list that I have been saving just for this blog post – glance thru here and get started today – you are going to be surprised

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