Remember the old “Try it… you’ll like it!” commercial?

That’s exactly how I feel about AI.

Because every day I hear the same things from both sides of the TE world:

Owners:
“I don’t know how to word this announcement.”
“I’m not sure how to explain the policy change.”
“I don’t have time to write support replies.”

Members:
“I don’t know how to write good text ads.”
“I’m not creative.”
“I don’t know what to say.”

But here’s the truth…
In 2026, writing support replies, blog posts, text ads, splash pages, and announcements doesn’t have to be the hardest part of running or using a TE anymore.

You don’t need to be a writer.
You don’t need fancy words.
You don’t need a marketing degree.
You don’t need to stare at a blank box wondering what to type.

You just need one thing:

A willingness to try.

AI isn’t here to replace your personality or your decisions.
It’s here to replace the stress.
The overthinking.
The “ugh, how do I word this?” moments.

I use it every day — for support replies, pages, banners, ideas, text ads, you name it — and it has saved me hours. Not minutes… hours.

And every owner or member I’ve nudged into trying it ends up saying the same thing:

“Wow… that was easier than I thought.”

So whether you’re an owner trying to keep your site running smoothly…

Or a member trying to write better ads and get more clicks…

Just give AI a try.

You might be surprised.

I tried it. Now I use it every day.

(Or, as that old commercial said… “Try it… you’ll like it!”) ?